Finally, in 1947, the development of the “Serenar 50mm f/2″ was completed and used as the standard lens. With the completion of the Shimomaruko Plant, the foundation for a modernized Canon company with the worldwide market in view was established.Īlthough the Serenar lenses for popular cameras began to appear in the market after the war, the shortage of raw materials brought such strange situations that the first post-war Canon camera, the “J II” was supplied with either the “Serenar 50mm f/3.5″ or “Nikkor 50mm f/3.5″ lens. The new plant in Shimomaruko was very colorful and modern, employing different colors for different workplaces. The major reasons for the rejection were that the Canon cameras were made in Japan, and that Canon’s factories were all wooden buildings that could easily catch fire. Unfortunately, his request was turned down, in spite of the fact that Bell and Howell recognized the excellent quality of Canon’s high-end 35mm cameras. In order to seek their cooperation in Canon’s sales in the United States, he visited Bell and Howell Company, a well-established company with advanced technology as well as a sales network in the area of 8mm and 16mm cinecameras and projectors. He was also looking for the opportunity to establish a sales network in the United States. President Mitarai made a trip to the United States in August l950, three years after the change in company name, to observe the international trade fair and study the trends in the camera market.
After this change, the names of the manufacturer and the camera were unified under Canon, and the Serenar lens brand was also changed to the Canon in l953. Responding to these complaints, and in view of the need to make the company easily recognizable internationally, Mitarai decided to change the company’s name to Canon Camera Co., Ltd.
Some of them came to Meguro looking for Canon cameras and found it difficult to remember that the name of the company they were looking for was Precision Optical Industry. Those days, there were many camera-loving personnel in the Allied Occupation Forces who complained that product branding was very confusing: Canon for cameras, Serenar for lenses, and Precision Optical Industry for the manufacturer of these products. Ltd., and the other was the move of the Head Office Plant to Shimomaruko. One major event was the change of the company’s name to Canon Camera Co. for Further Expansionĭuring this period, two major events took place that had affected the destiny of the development of Precision Optical Industry Co., Ltd.
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